Blended Athletics · The ReadoutEvery version of the cold emails, side by side, from first contact to signed account. Each gym gets a version at random, so every version reaches the same kind of gyms on the same days. Counted live from GHL every day.
| Version | Gyms sent | Replied so far | Before (the same days last week) |
|---|---|---|---|
| Original | 0 | 0 · 0% | 2 of 61 · 3.3% |
| Intro copy with examples v1 - Sep 29 | 0 | 0 · 0% | 0 of 49 · 0% |
| Intro copy with examples v2 - Oct 9 | 47 | 1 · 2.1% | 0 of 0 · 0% |
| Step | Original | Intro copy with examples v1 - Sep 29 | Intro copy with examples v2 - Oct 9 |
|---|---|---|---|
| Gyms contactedi | 102 | 111 | 92 |
| In the follow-up sequencei | 69 of 10267.6% | 81 of 11173% | 82 of 9289.1% |
| next email not due yeti | 0 of 1020% | 0 of 1110% | 44 of 9247.8% |
| next email overduei | 57 of 10255.9% | 70 of 11163.1% | 0 of 920% |
| follow-up drafted, waiting for Davei | 1 of 1021% | 2 of 1111.8% | 22 of 9223.9% |
| first email still in draftsi | 3 of 1022.9% | 3 of 1112.7% | 4 of 924.3% |
| no send recordedi | 8 of 1027.8% | 6 of 1115.4% | 12 of 9213% |
| Repliedi | 5 of 1024.9% | 0 of 1110% | 3 of 923.3% |
| to the first emaili | 4 of 1023.9% | 0 of 1110% | 2 of 922.2% |
| to follow-up 1i | 0 of 1020% | 0 of 1110% | 0 of 920% |
| to follow-up 2i | 0 of 1020% | 0 of 1110% | 0 of 920% |
| email not recordedi | 1 of 1021% | 0 of 1110% | 1 of 921.1% |
| Interestedi | 1 of 1021% | 0 of 1110% | 2 of 922.2% |
| Not interestedi | 2 of 1022% | 0 of 1110% | 0 of 920% |
| Other repliesi | 2 of 1022% | 0 of 1110% | 1 of 921.1% |
| Auto-replies, not countedi | 1 of 1021% | 2 of 1111.8% | 1 of 921.1% |
| “we got your email”i | 1 of 1021% | 2 of 1111.8% | 1 of 921.1% |
| out of officei | 0 of 1020% | 0 of 1110% | 0 of 920% |
| sent to someone elsei | 0 of 1020% | 0 of 1110% | 0 of 920% |
| Bouncedi | 4 of 1023.9% | 2 of 1111.8% | 2 of 922.2% |
| No reply, moved to Instagrami | 28 of 10227.5% | 30 of 11127% | 7 of 927.6% |
| Demo bookedi | 0 of 1020% | 0 of 1110% | 0 of 920% |
| Signedi | 0 of 1020% | 0 of 1110% | 0 of 920% |
| Dead / unsubscribedi | 2 of 1022% | 0 of 1110% | 0 of 920% |
| Version | Gyms sent | Replied so far | Before (the same days last week) |
|---|---|---|---|
| Follow-up v1 (before Oct 9) | 0 | 0 · 0% | 0 of 29 · 0% |
| Follow-up v2 (from Oct 9) | 20 | 0 · 0% | 0 of 23 · 0% |
| Step | Follow-up v1 (before Oct 9) | Follow-up v2 (from Oct 9) |
|---|---|---|
| Gyms contactedi | 1,117 | 61 |
| In the follow-up sequencei | 116 of 1,11710.4% | 6 of 619.8% |
| next email not due yeti | 0 of 1,1170% | 0 of 610% |
| next email overduei | 82 of 1,1177.3% | 0 of 610% |
| follow-up drafted, waiting for Davei | 34 of 1,1173% | 6 of 619.8% |
| first email still in draftsi | 0 of 1,1170% | 0 of 610% |
| no send recordedi | 0 of 1,1170% | 0 of 610% |
| Repliedi | 20 of 1,1171.8% | 0 of 610% |
| to the first emaili | 0 of 1,1170% | 0 of 610% |
| to follow-up 1i | 4 of 1,1170.4% | 0 of 610% |
| to follow-up 2i | 16 of 1,1171.4% | 0 of 610% |
| email not recordedi | 0 of 1,1170% | 0 of 610% |
| Interestedi | 2 of 1,1170.2% | 0 of 610% |
| Not interestedi | 15 of 1,1171.3% | 0 of 610% |
| Other repliesi | 3 of 1,1170.3% | 0 of 610% |
| Auto-replies, not countedi | 5 of 1,1170.4% | 3 of 614.9% |
| “we got your email”i | 5 of 1,1170.4% | 3 of 614.9% |
| out of officei | 0 of 1,1170% | 0 of 610% |
| sent to someone elsei | 0 of 1,1170% | 0 of 610% |
| Bouncedi | 19 of 1,1171.7% | 0 of 610% |
| No reply, moved to Instagrami | 949 of 1,11785% | 55 of 6190.2% |
| Demo bookedi | 1 of 1,1170.1% | 0 of 610% |
| Signedi | 0 of 1,1170% | 0 of 610% |
| Dead / unsubscribedi | 45 of 1,1174% | 0 of 610% |
| Step | Intro copy with examples v1 - Sep 29 + Follow-up v1 (before Oct 9) | Intro copy with examples v1 - Sep 29 + Follow-up v2 (from Oct 9) | Intro copy with examples v2 - Oct 9 + Follow-up v2 (from Oct 9) | Original + Follow-up v2 (from Oct 9) |
|---|---|---|---|---|
| Gyms contactedi | 3 | 25 | 9 | 24 |
| In the follow-up sequencei | 0 of 30% | 0 of 250% | 5 of 955.6% | 0 of 240% |
| next email not due yeti | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| next email overduei | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| follow-up drafted, waiting for Davei | 0 of 30% | 0 of 250% | 5 of 955.6% | 0 of 240% |
| first email still in draftsi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| no send recordedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| Repliedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| to the first emaili | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| to follow-up 1i | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| to follow-up 2i | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| email not recordedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| Interestedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| Not interestedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| Other repliesi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| Auto-replies, not countedi | 0 of 30% | 2 of 258% | 0 of 90% | 1 of 244.2% |
| “we got your email”i | 0 of 30% | 2 of 258% | 0 of 90% | 1 of 244.2% |
| out of officei | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| sent to someone elsei | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| Bouncedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| No reply, moved to Instagrami | 3 of 3100% | 25 of 25100% | 4 of 944.4% | 24 of 24100% |
| Demo bookedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| Signedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |
| Dead / unsubscribedi | 0 of 30% | 0 of 250% | 0 of 90% | 0 of 240% |