Blended AthleticsBlended Athletics · The Readout
Readout v4-gha Synced 1h ago
← Owner Outreach Intelligence
acquisition

IG & Phone Outreach

For email-exhausted gyms: finds a real Instagram handle to DM, then flags a phone call if the DM goes cold.

◍ Live since June 28, 2026
Business view: what it's worth

Email isn't the only door. When a gym never answers email, this finds their real Instagram and queues a DM - and only the real location page, never the corporate brand account.

If the DM also goes quiet, it puts a phone call on David's list and keeps reminding him until it's done, so nobody falls through the cracks.

Report: live impact
What it's producing.
IG ready to send (backlog)
▾
64
ig-outreach-ready contacts NOT also tagged ig-outreach-sent - the real still-waiting queue.
IG DMs sent
1,160
Needs review (generic/not-found)
▾
339
ig-needs-review - covers both generic/brand-HQ handles and no-handle-found; this flow doesn't tag those two cases differently.
Needs review, never DM'd
▾
94
The subset of needs-review contacts with no ig-outreach-sent tag either - nobody's tried this gym yet.
Sent, no handle on file
▾
44
Tagged ig-outreach-sent but the Instagram Handle field is empty.
Phone follow-up due (lifetime)
870
Phone still due (open now)
870
IG → phone hand-off
IG ready to send (backlog now)
64
IG DMs sent (lifetime total)
1,160
Phone due (lifetime total)
870
Phone due (still open now)
870
Data-quality flags
Sent, no handle on file
44
Needs review, never DM'd
94
System updates
Changelog.
July 5, 2026
done
Phone branch live with fully-paginated fetch (fixed the limit=100 drop) and NEW/STALE bucketing in one Slack digest.
June 28, 2026
done
IG branch live: Apify handle lookup + automated classification, brand-HQ rejection, Mary tasks.
Tags it applies
Why each tag exists.
ig-outreach-ready / ig-needs-review

Splits confirmed location handles (ready to DM) from ones a human must find first.

ig-direct / ig-generic

Automated classification of the found handle - gym-specific and usable, versus a rejected brand-HQ account.

ig-outreach-sent

Mari has DM'd this gym on Instagram - written manually once the DM actually goes out.

phone-followup-due

Puts the gym on the call list; cleared only by a phone/IG outcome tag.

phone-called

A call was made but the outcome isn't recorded yet - written manually, then closed out by phone-positive/negative in the Tag Handler.

Every number above is live via the Readout cache sync · IG & Phone Outreach