Blended Athletics · The ReadoutTurns pre-scraped cold gyms into scored, deduped, personally-drafted prospects - CrossFit at 7:00 AM, HYROX at 7:30 AM.
This is the top of the funnel. Cold gym names go in; ready-to-send, personalized outreach comes out - each one specific to that gym, never generic.
It protects quality two ways: it scores every gym so only worthwhile ones get worked, and it checks GHL first so the same gym is never contacted twice.
David's only job at this stage is to review drafts and hit send. The research and writing are already done.
Marks a fresh, un-worked gym entering the pipeline.
Routes the contact to the right sequence and reporting split downstream.
No franchise affiliation - scores higher as a prospect than a franchise location.
Franchise affiliation detected during enrichment; scores lower and powers the franchise-vs-independent split.
The prospect score band itself, written straight to the contact - hot is 65+, warm is 20-64. Cold gyms never reach GHL.
Signals a Gmail draft exists and is waiting on David - the hand-off point to Dave Approval.