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Blended Athletics

Member Adoption Pulse

3 automations converting the existing Blended Athletics membership into active TWU app users: identified, personally invited, and tracked to adoption. Every figure below is computed live from MongoDB, GHL, and Gmail state.

125-day briefing

In 125 days, member outreach has sent 42 invites with 12 follow-ups, converting 3 members through outreach so far, with 323 members in the community in total.

The outreach funnel is reporting end to end with no known gaps.

Members identified

941

Outreach sent

5

In the community

323

Adoption rate

34.3%

App Adoption pipeline, stage by stage

Drafted

41

22.7% of pipeline

Sent

42

23.2% of pipeline

Follow-up

12

6.6% of pipeline

Replied

2

1.1% of pipeline

Adopted

71

39.2% of pipeline

Not Joining

7

3.9% of pipeline

Opted Out

0

0% of pipeline

No Response

6

3.3% of pipeline

Outreach funnel

Identified

Step 01

941

Outreach sent

Step 02

7

0.7% kept

Replied

Step 03

2

28.6% kept

Adopted via outreach

Step 04

3

150.0% kept

Community coverage

Community status

Already on app before outreach32093.3%

Adopted via outreach30.9%

Opted out113.2%

Confirmed not joining92.6%

3 automations

App Adoption Outreach

Finds existing members who aren't on the TWU app yet, drafts a personal invite, and tracks every outcome to joined-or-not.

Live 06/13/2026

Follow-up / Summary / No-Response

The rhythm around App Adoption: Friday follow-up drafts, Tuesday stats to Slack, Monday no-response cleanup.

7Follow-up drafts waiting

Live 06/19/2026

Retention Watch

Daily 7:00 AM scan of every member, split into never-linked-the-app and linked-both, checked against 4 alert conditions and batched into one alert.

Live 07/04/2026