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← Member Adoption Pulse
adoption

App Adoption Outreach

Finds existing members who aren't on the TWU app yet, drafts a personal invite, and tracks every outcome to joined-or-not.

◍ Live since June 13, 2026
Business view: what it's worth

This flow works the gap between 'is a member' and 'is on the app.'

It's the 325-of-854 story from the app: a room that's filling up, tracked member by member - joined, opted out, or still to decide.

Report: live impact
What it's producing.
Identified
941
Total joined
323
Adopted via outreach
3
Already on app
320
Opted out
11
No response
7
Needs Dave review
0
Not joining (confirmed)
9
Adoption rate
34%323 / 941JOINED
Skipped before outreach
No email
92
Duplicate
104
System updates
Changelog.
June 19, 2026
done
Follow-up, weekly summary and no-response sweeps split into their own flow (see Follow-up / Summary).
June 13, 2026
done
Live. Tuesday draft queue, reply processor, weekly Slack summary, GHL tag webhook (outreach-sent / app-not-joining).
Tags it applies
Why each tag exists.
zp-member / app-adoption-outreach

Confirms the contact is a real Zen Planner member and marks them as part of this program.

outreach-draft-ready

Invite drafted in Gmail and waiting on David to send - the hand-off point for this flow.

outreach-sent / app-not-joining

Set on the incoming tag webhook - outreach-sent confirms the send, app-not-joining is David's manual signal that a member has declined.

Every number above is live via the Readout cache sync · App Adoption Outreach